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Komplizierte Nachrichten werden vergessen oder ignoriert. Ihre möglichen Käufer sind beschäftigt, sie haben nicht die Zeit, Energie und Lust, auf alle möglichen Informationen zu reagieren. Wenn Sie wollen, dass sich die Leute daran erinnern, wer sie sind und was sie anbieten, müssen Sie deren Aufmerksamkeit einfangen und halten, und das in nur wenigen Sekunden. Ein...